If you want to use Pinterest to drive traffic to your website then you must learn how to get your pins seen by as many people as possible.
I’ve found a way to get my pins seen by millions of people daily without paying for a single ad.
In this post, I’ll share my best tips on how to strategically increase the views of all of your pins and drive thousands of visitors to your website for free.
Affiliate links included. Full disclosure here.
Pinterest, will you marry me?
Pinterest has been the #1 source of traffic for all of my blogs and I owe much of my success in blogging to this platform.
If you’re struggling to get website traffic to your posts, have no fear.
I know what it takes to get as many eyes on your pins as possible and I’m going to show you how to do it in the shortest time possible.
However, before you even think about getting website traffic are you sure that your Pinterest profile is set up to attract targeted followers who’ll actually engage and repin your content?
If not, check out this post to make sure you’re not missing any of the 5 key elements of the perfect business profile.
Ok, moving on.
This is a simple and straight-forward pinning strategy that works…
When I create my blogs, I use this same strategy to get thousands of visitors a month and it works every single time.
If you have a few pins that are not performing well I’ll take you through the steps you need to get your pins in tip-top shape and in front of the right people who’ll eventually become die-hard fans of your blog.
1. Create pins that make people want to click.
When designing your pins, you have to make them stand out in the feed.
Below is a picture of the top performing pin for one of my blogs.
This pin has been shared hundreds of thousands of times and still continues to bring consistent traffic to my website well after a year of creating it.
If you’re wondering how do I design my pins, I use Canva.
It’s an amazing platform that includes all the tools you need to create your own pins for free.
2. Add keyword hashtags.
Pinterest rolled out it’s hashtag feature not too long ago and as soon as I heard about about it, I started using hashtags immediately.
Hashtags help to increase the viewablility of your pins for certain keywords.
For example, if I was creating a pin for this blog post I would use hashtags such as #blogging or #bloggingtips in the description.
How this benefits you is that whenever someone searches for hashtags with your keywords, your pins will show up within that feed.
Keep in mind that no matter if your pin is promoted or not, Pinterest will only show the freshest pins at the top of the feed.
So when you first post a pin to Pinterest, include 1-4 keyword hashtags which will increase your chances of receiving immediate and highly targeted traffic to your blog.
3. Avoid group boards and focus on your own.
In the beginning of my blogging journey, group boards were a very effective strategy for me to generate traffic and increase shares of my pins.
However, in Buffer’s recent interview with Pinterest’s Development Team, Leon Lin stated that over time group boards will become a less effective strategy for gaining traffic as they are beginning to down rank content that comes from these boards and focus more on optimizing pins coming from boards that Pinterest users explicitly follow.
So, what this means to you is that your time would be better spent on building up on your own boards with a good mix of pins from your blog and pins related to your niche as this is what Pinterest wants to see and will optimize your pins accordingly.
4. Join Tailwind Tribes in your niche.
If you haven’t heard of Tailwind yet then I want to be the first to tell you that it is magical.
Seriously, I honestly can not live without it and that’s why it’s my #1 favorite blogging tool.
It saves me so much time because it does all my pinning for me so that I can focus on other aspects of my blog and one of it’s best features are Tailwind Tribes.
Tailwind Tribes are kinda like the hangout spots for bloggers within the same niche to share pins with each other.
I’m a member of several tribes and I also have a tribe of my own with over 70 members.
If you look at my results with Tailwind Tribes so far, you’ll see why I adore them so much.
The numbers pretty much speak for themselves, don’t they?
Not only is the reach of my pins mind-blowing but because of these interactions I receive super targeted traffic to my blog daily.
So, yeah if you don’t have your Tailwind account set up by now then you’re definitely missing out on some really good Pinterest juju.
BTW, if you would like to give Tailwind a try here’s $15 to go towards Tailwind plus if you use my link.
5. Share individual images from your blogs.
If you have a blog that is image-based such as a food, fashion or travel blog definitely share the individual pictures from your blog posts to your boards.
Pinterest is still a very visual platform and I’ve found a significant boost in traffic after I started sharing pictures from my own blog posts.
If you have a blog that’s information based more than it is visual, keep in mind that Pinterest users really enjoying sharing helpful infographics.
6. Use key phrases in your pin description.
In your pin description make sure to insert the key phrases that you want to rank for as well as a call-to-action.
For example, if I were to create a pin description for this post I would say something like “Hey, check out this post to learn more about how to increase your pin views for free.”
My call-to-action is “Hey, check out this post” because I want them to click on the pin and visit my blog.
My key phrase in the example is “how to increase pin views” because that’s the topic of this blog post.
Once you start building traffic and a decent amount of repins and shares, your pin will eventually rank higher in the Pinterest feed when your selected key phrase is searched.
7. Add a Pinterest share button to your website.
If you really want to maximize your pin views, make sure that you have Pinterest share buttons on all of your blog posts.
I personally use Sumo because it’s super affordable (and free for new bloggers!), easy to install and provides you with all the tools you need to capture emails and increase shares of your content.
Have you’ve ever visited someone’s blog and seen this sidebar on the page?
Yeah, that’s Sumo busy at work.
It eliminates any guesswork for your blog visitors when it comes down to sharing your content fast and easy.
8. Join pin sharing Facebook groups.
There are a ton of pin sharing groups on Facebook and you can find many of them just by typing “Pinterest” into the search bar.
I was actually thinking about making a nice little list of them in this post but honestly I rather not and here’s why:
There are way too many!
No, I do not have a favorite group as I joined several pin sharing groups in the very beginning of my blogging journey which was over 2 years ago.
I was barely able to keep up with all of them but I still receive tons of notifications daily which tells me that these groups are still very active.
However, I do want you to know that these pin sharing Facebook groups are a fantastic way to jump start website traffic and repins of your content on Pinterest.
So, there you have it.
A sure-fire method to increasing your pins views organically.
Take it upon yourself to do the work so that you can get the results that you want and need.
If you’re interested in ways to get more highly engaged Pinterest followers, check out this post.
Feel free to leave a comment below and please share this post with a friend if you found it helpful 🙂