I absolutely love Pinterest and have been a huge fan of this platform ever since the creation of my very first blog.

It’s the only platform where I’ve been able to consistently receive traffic daily to all of my websites with very little effort.

In this article, I’m going to detail how to set up your business profile so that you can also reap the amazing benefits of Pinterest for your business or personal endeavors.

Keep reading to learn about the 5 key elements that your business profile must have in order to be highly successful on Pinterest.


Learn how to set up your business profile on Pinterest!

1. Logo/ Picture

When creating your business profile for Pinterest make sure to upload either a clear, well-lit photo of yourself or a logo that you think will best represent your brand or company.

I personally use a logo because it is easily recognizable and stands out among other Pinterest profiles in search.

If you choose to use a photo of yourself, that is perfectly fine as well. I believe a photo does add a personal touch to a profile and will help assure your followers that they are interacting with a living, breathing human being.

2. Company Name

You’ll want to identify your profile by using your personal name or the name of your blog or company.

Pinterest has made some recent changes that will only allow you to enter 30 characters max for your name, so make it count. 

Aim to keep your profile’s name short, sweet and to the point.

If you have any character’s left, it would be a great idea to input a keyword or two that’s directly related to your business.

By doing this, you’ll increase the chances of your profile being seen in search for those keywords.

Make sure to use keywords in your profile name to optimize it for search in Pinterest.

3. Location

Although your location isn’t required, I highly recommend adding one. 

Adding the city or state where you do business is a great way for people in your area to connect with you.

4. Website

Your Pinterest profile should include a direct link to your blog or any other resource that you consider important such as a free e-book or newsletter.

When someone visits your profile, they’ll want to know more about you and what you have to offer.

If you don’t include a link to where they can find this information and have an email capture system in place, you will lose a potential client or returning visitor.

5. About You

In this section of your profile, you’ll want to include 1-2 brief sentences that’ll tell your visitors who you are, what you do and a call to action.

This action could be to follow you, visit your website, sign-up for a newsletter or share a pin.

Ultimately, you’ll decide what will be the most valuable action that you want your visitors to take and your “About You” section is there to guide them in the right direction.


These are the five key elements of the perfect business profile for Pinterest.

Use this information to create your profile and you’ll start to see success in gaining new followers and website traffic in no time.

Feel free to leave any comments below. If you found this post useful, please share with a friend 🙂